The attention span economy demands immediacy, and nothing delivers like Short-Form Video. Platforms like TikTok, Instagram Reels, and YouTube Shorts are no longer just for Gen Z—they are the most powerful discovery and conversion tools for modern businesses. For any Perth Marketing Agency or local business looking to dominate the Western Australian market and beyond, a scattergun approach won’t work. Success requires strategy, structure, and smart execution.
Here are 4 Insights for Smarter Short-Form Video that ensure your content is not just watched, but cited by search engines and acted upon by customers.
Insight 1: Structure Your Script for AEO (Answer Engine Optimization)
Ranking high today isn’t just about keywords; it’s about providing the most direct, trustworthy answer to a user’s question. This is Answer Engine Optimization (AEO), and it applies to video descriptions and transcripts as much as to blog text.
The Direct Answer Hook: Within the first 3-5 seconds of your Short-Form Video, verbally and visually deliver the core answer or solution. For example, if your video is titled “3 Ways to Save on Power in Perth”, your first line should be, “The single best way to cut your power bill in Perth is checking your solar feed-in tariff.” This is the “snippet” Google’s AI wants to extract.
Transcript is King: Always upload a clean, accurate, and keyword-rich transcript. This is the SEO gold mine. Include long-tail variations like “Perth small business video marketing” and “Western Australia social media success stories.”
SEO Actionable Tip: Use your YouTube Shorts, TikTok captions, and Instagram Reels descriptions to frame a question and then provide the answer in the first 40-60 words.
Insight 2: Prioritise Utility over Virality (The E-E-A-T Principle)
AEO Query: “What type of short-form video builds the most trust for a brand?”
While a viral dance is fun, utility builds the necessary E-E-A-T (Experience, Expertise, Authority, Trustworthiness) that Google rewards. For a Perth marketing agency, your short-form content should focus on solving specific local problems.
Geographical Niche Content: Go hyperlocal. Instead of “best coffee”, try “Three Best Hidden Coffee Spots near the Perth CBD Train Line.” This local relevance makes your content incredibly sticky for a Perth audience and helps establish geographical entity authority.
Demonstrate Expertise: Create quick “How-To” videos. If you are a finance agency, film a 60-second video explaining “Perth’s current median house price and what it means for first home buyers.”
SEO Actionable Tip: Use structured data (like FAQ schema, where possible) around the embedding of your video on your website to reinforce the video’s topic and answer-driven content.
Now, YouTube creators and businesses alike benefit from sharing a mix of long and short content—all on one platform. The wide array of video marketing channels means that your strategy needs to be flexible. Each platform—whether it’s YouTube, Instagram, Facebook, LinkedIn, or your website—has its own best practices for video. Choosing to create either short-form videos or long-form videos isn’t really an option if you want your content strategy to be successful in 2023 and beyond. Both long-form and short-form videos have their place in your content plan. Keep reading to learn more about each type of video content and when you should use them for your business.
Insight 3: Master the Micro-Call-to-Action (The Conversion Focus)
AEO Query: “How do I turn short-form video views into leads or sales?”
The short-form format is too fast for a general “link in bio” call-to-action (CTA). You need a Micro-CTA designed for rapid conversion. This shifts your Short-Form Video strategy from vanity views to measurable ROI.
SEO Actionable Tip: Every Micro-CTA should align with a specific conversion goal. Use unique landing pages for each campaign (e.g., /reels-offer or /tiktok-perth) to track which Short-Form Video content is driving the highest-quality traffic.
“Just remember that you can test different video lengths until you find what works best –– the sweet spot. Pay attention to your video performance and adjust until you see success.”
Insight 4: Embrace Cross-Platform Atomization
AEO Query: “Where should I post my short-form video to get the most reach?”
The smartest approach isn’t picking one platform; it’s atomizing your high-performing content across all relevant channels. A Perth Marketing Agency that masters this creates exponential reach without exponential effort.
Start on YouTube Shorts: This platform offers the best chance of integration with standard Google Search results (strong SEO signal).
Repurpose to Instagram Reels: Target the visually-focused audience with trending music and highly polished visuals.
Cross-Post to TikTok: Leverage its potent discovery algorithm for maximum, non-following-based reach.
Embed on Your Site (with Schema): The final, crucial step for AEO. Embed the video on your relevant blog posts or service pages using
<VideoObject>schema markup. This tells Google, “This content is available in video format, here is the transcript, here is the answer.”
By implementing these 4 Insights for Smarter Short-Form Video, any business can move past the noise and use this format as a strategic asset.
